In this video we will show you how to install the Facebook remarketing/retargeting pixel in WordPress.
Text version of this tutorial: http://www.wpbeginner.com/wp-tutorialhos/w-to-install-facebook-remarketingretargeting-pixel-in-wordpress/
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Summary of this tutorial: Start by visiting the Facebook Ads Manager: https://www.facebook.com/ads/manager Click on the create pixel button and it will show you a popup. Simply enter a name for your pixel which can be a name of your business or product and press the create pixel button. You should receive a success message where you will be able to click Install Pixel Now.
Facebook will give you a code to copy onto your site and the simplest way to add that would be to use the plugin Insert Headers and Footers. https://wordpress.org/plugins/insert-headers-and-footers/
Copy and paste the pixel code into the header section under Settings, Insert Headers and footers and save your changes.